We believe

in direct to consumer selling and the opportunities it offers to millions around the world.  We exist to help our customers make their opportunities more accessible, engaging and lucrative for more people, more often.

We are

a team of direct selling pros, Fortune 500 technologists, retention and data experts and behavioral scientists who believe direct to consumer selling should be a model that rivals the best of retail and e-commerce.

We use

data, AI and behavioral science to understand distributors, customers and the model itself with exquisite depth. We lever these insights into a process of constant experimentation designed to influence and affect the behavior of reps and customers around the world. We develop advanced, AI-based, direct selling retention solutions that reduce distributor churn and increase sales.

Meet the team

MICHEL BAYAN

CEO

Industry change-maker trusted by top executives around the world

- Previous startup team sold to Ebay/Stubhub
- Pioneered first mobile CRM in direct sales
- ~$18M booked in 15 months/1M+ paying users
- Built #1 mobile brand in direct selling
- Industry Speaker, Influencer and Podcast host

Jordan Zommick DirecTech Labs

JORDAN ZOMMICK

CTO

Seasoned tech leader and architect with a track record of disruption across industries

- Built real-time predictive platform/ $700 MM+ ROI
- Carnegie Mellon University Alumni (BS & MS)
- C-Level Tech Executive at Las Vegas Sands (Fortune 500)
- 3rd Startup as CTO
- Expertise in CRM, Data Analytics, Omni Channel Communications

ROBERTA SANTOS

VP of Operations

- 20 years of IT Experience
- Executive at Two Fortune 500 Companies and IT Supplier Fortune 500 Companies
- Executive Director of Business Development previous start-up
- Director of Enterprise Strategy, Gaming and Marketing solutions at Las Vegas Sands (Fortune 500)
- Led the I.T. Implementation of 40 Mega Resort Casino and Hotel properties across North America and Asia
- Extensive international experience
Anoop Jain DirecTech Labs

ANOOP JAIN

VP of Development

- Cofounder and COO of Development Services Firm
- 20 Years IT experience
- Program Manager and Software Architect at Las Vegas Sands (Fortune 500)

SCOTT BELL

VP of Product

* 22 years in Direct Selling industry
* Built business intelligence platforms at 3 top 100 direct selling companies
* created and implemented over 200 promotion campaigns
* Passionate about corporate & distributor analytics and restructuring of compensation plans
Panchsheel Mittal DirecTech Labs

PANCHSHEEL MITTAL

Sr. Data Scientist

- Developed Behavioral Segmentation and Profitability Analysis for MasterCard (Fortune 500)
- Developed Churn Model in Banking with 89% Accuracy and increased annual revenue by 12%
- Developed Churn Model for Telecom with 92% Accuracy
- MA Delhi School of Economics (Top Tier University)
Amit Yadav DirecTech Labs

AMIT YADAV

Sr. Data Architect

- 16+ years of in-depth technical exposure to database technologies
- Data Architect for many large enterprise solutions
- Delivery and Account Manager for several years using Agile practices
- Founder of a consulting firm
Ajay Singh DirecTech Labs

Ajay Singh

Principal Architect

Hands on Microsoft Certified Cloud Architect with more than 17 years of experience. Solid and progressive experience in Architecture, IT consulting, leading large Application development and Integration initiatives.
Anil Mittal DirecTech Labs

ANIL MITTAL

Sr. Data Scientist

- Developed Churn Model to identify high risk, high-value customers at Verizon: 85% Accuracy
- Developed Upsell Model for premium, targeted content
- Analyzed millions of customers to find behavior patterns of active customers
- IIT Graduate (Top Tier University)
- Founder at previous startup

CAROLINE LA

Marketing Associate

- Led marketing efforts for the luxury kitchen industry from a National perspective to help drive revenue
- Directed the integrated national marketing and communications plan aligned with previous startup's strategy
- Built and administered technical training programs for 100+ associates, supervisors and managers, yielding over 150 hours of in-depth lectures and seminars for at Honda Motor (Fortune 500)
Ankit Kumar DirecTech Labs

ANKIT KUMAR

Database Developer

- Extensive experience building and managing etc
- Developed Forecasting Management System for major hotel group
- Experienced in handling Client facing roles
- Graduated from BIT, Jharkhand (Top Tier University)
Ipshita Mukerjee DirecTech Labs

IPSHITA MUKERJEE

HR Manager

- 9+ Years experience in HR, Recruiting, Training, and Employee Engagement
- Special focus on employee strategy, nurturing talent, creating a culture where employees grow, have fun & love their workplace.
- Master’s in Business Administration from University of California, Berkeley
- Masters in Indian Human Rights from IIHR Affiliated to United Nations Organizations.
Sachin Malik DirecTech Labs

SACHIN MALIK

Office Supervisor

- Bachelors in Computer Application (in progress)
- Previously worked at Honda as an assistant supervisor
- One of the top cricket players