DirecTech Labs

is an AI and behavioral science company that helps direct selling companies create hyper-personalized communications and experiences for their reps and customers.

Our mission

is more around enabling financial opportunity for everyday people around the world.

We use

data, AI and behavioral science to understand distributors, customers and the model itself with exquisite depth. We lever these insights into a process of constant experimentation designed to influence and affect the behavior of reps and customers around the world. We develop advanced, AI-based, direct selling retention solutions that reduce distributor churn and increase sales.

Meet the team



Industry change-maker trusted by top executives around the world

- Previous startup team sold to Ebay/Stubhub
- Pioneered first mobile CRM in direct sales
- ~$18M booked in 15 months/1M+ paying users
- Built #1 mobile brand in direct selling
- Industry Speaker, Influencer and Podcast host

Jordan Zommick DirecTech Labs



Seasoned tech leader and architect with a track record of disruption across industries

- Built real-time predictive platform/ $700 MM+ ROI
- Carnegie Mellon University Alumni (BS & MS)
- C-Level Tech Executive at Las Vegas Sands (Fortune 500)
- 3rd Startup as CTO
- Expertise in CRM, Data Analytics, Omni Channel Communications


VP of Product

* 22 years in Direct Selling industry
* Built business intelligence platforms at 3 top 100 direct selling companies
* created and implemented over 200 promotion campaigns
* Passionate about corporate & distributor analytics and restructuring of compensation plans
Anoop Jain DirecTech Labs


VP of Development

- Cofounder and COO of Development Services Firm
- 20 Years IT experience
- Program Manager and Software Architect at Las Vegas Sands (Fortune 500)


VP of Customer Experience

- Has been in the Direct Selling Industry in 1997.
- Experienced executive in sales, marketing, customer service teams, field relations, training, events, promotions, and retention.
- Designed promotions and campaigns that have produced more than $50 million in revenue for Direct Sales companies.
- Created and implemented successful distributor onboarding/getting started training programs.
- Built outbound retention departments from the ground up – Alex is fanatical about customer and distributor retention.
- Passionate speaker and trainer.
Amit Yadav DirecTech Labs


Sr. Data Architect

- 16+ years of in-depth technical exposure to database technologies
- Data Architect for many large enterprise solutions
- Delivery and Account Manager for several years using Agile practices
- Founder of a consulting firm
Panchsheel Mittal DirecTech Labs


Sr. Data Scientist

- Developed Behavioral Segmentation and Profitability Analysis for MasterCard (Fortune 500)
- Developed Churn Model in Banking with 89% Accuracy and increased annual revenue by 12%
- Developed Churn Model for Telecom with 92% Accuracy
- MA Delhi School of Economics (Top Tier University)


Marketing Manager

- Led marketing efforts for the luxury kitchen industry from a National perspective to help drive revenue
- Directed the integrated national marketing and communications plan aligned with previous startup's strategy
- Built and administered technical training programs for 100+ associates, supervisors and managers, yielding over 150 hours of in-depth lectures and seminars for at Honda Motor (Fortune 500)
Jennifer Morris - DirecTech Labs


Executive Assistant-Office Manager

- 8+ years experience in administrative business services and event planning, 5+ years experience in startups in Silicon Valley and Silicon Beach
- Proven track record supporting small tech startups through periods of rapid growth
- Warrior for creating and maintaining an intentional company culture, creating a working environment that draws top talent and boosts retention
- Simultaneously supported the LA office department manager and top earning partner for the largest people services firm in the world
Ajay Singh DirecTech Labs

Ajay Singh

Principal Architect

Hands on Microsoft Certified Cloud Architect with more than 17 years of experience. Solid and progressive experience in Architecture, IT consulting, leading large Application development and Integration initiatives.
Ankit Kumar DirecTech Labs


Database Developer

- Extensive experience building and managing etc
- Developed Forecasting Management System for major hotel group
- Experienced in handling Client facing roles
- Graduated from BIT, Jharkhand (Top Tier University)


Customer Experience - Data Analyst

- Built churn models to identify high-risk customers
- Analysed millions of records to find behavior patterns for active customers
- University of Canterbury & Manchester Business School alumnus (Tier-1 universities)
- Passionate about analytics and data-driven decision making
Sachin Malik DirecTech Labs


Office Supervisor

- Bachelors in Computer Application (in progress)
- Previously worked at Honda as an assistant supervisor
- One of the top cricket players
Zoheab Rehaman DirecTech Labs

Zoheab Rehaman

HR Manager

- Experienced and hands-on HR professional with 9+ years of experience. Areas of work include - Performance Management, Competency Framework & Assessment, Recruitment and Compensation & Benefits
- Previously headed the HR function for Scienaptic Systems Inc. (a Big Data Analytics Product company) and scaled it 10x
- Automated the Performance management metrics process which reduced the efforts from 72 hours to less than a minute at Fintellix Solutions
- Managed daily HR function supporting 400+ employees and Served as the HR Partner to the founder at Mu-Sigma
- Has managed performance management process for 25000 employees at iGATE Patni and demonstrated success as main SITE coordinator to achieve People CMMi Level 5 at iGATE.
Rohit Gupta DirecTech Labs

Rohit Gupta

Recruitment Lead

- Highly motivated Recruitment professional, offering more than a Half decade experience in managing the full recruiting life-cycle.
- Entrepreneurial thinker with an outstanding record of achievement for designing and implement recruiting strategies
- I enjoy the challenge of building teams from scratch and developing new teams.
- My Passion is to lead with example, bringing individuals together to build what is valuable, innovative and which severs a common goal.