We believe

in direct to consumer selling and the opportunities it offers to millions around the world.  We exist to help our customers make their opportunities more accessible, engaging and lucrative for more people, more often.

We are

a team of direct selling pros, Fortune 500 technologists, retention and data experts and behavioral scientists who believe direct to consumer selling should be a model that rivals the best of retail and e-commerce.

We use

data, AI and behavioral science to understand distributors, customers and the model itself with exquisite depth. We lever these insights into a process of constant experimentation designed to influence and affect the behavior of reps and customers around the world. We develop advanced, AI-based, direct selling retention solutions that reduce distributor churn and increase sales.

Meet the team



Industry change-maker trusted by top executives around the world

- Previous startup team sold to Ebay/Stubhub
- Pioneered first mobile CRM in direct sales
- ~$18M booked in 15 months/1M+ paying users
- Built #1 mobile brand in direct selling
- Industry Speaker, Influencer and Podcast host

Jordan Zommick DirecTech Labs



Seasoned tech leader and architect with a track record of disruption across industries

- Built real-time predictive platform/ $700 MM+ ROI
- Carnegie Mellon University Alumni (BS & MS)
- C-Level Tech Executive at Las Vegas Sands (Fortune 500)
- 3rd Startup as CTO
- Expertise in CRM, Data Analytics, Omni Channel Communications


VP of Product

* 22 years in Direct Selling industry
* Built business intelligence platforms at 3 top 100 direct selling companies
* created and implemented over 200 promotion campaigns
* Passionate about corporate & distributor analytics and restructuring of compensation plans
Anoop Jain DirecTech Labs


VP of Development

- Cofounder and COO of Development Services Firm
- 20 Years IT experience
- Program Manager and Software Architect at Las Vegas Sands (Fortune 500)
Panchsheel Mittal DirecTech Labs


Sr. Data Scientist

- Developed Behavioral Segmentation and Profitability Analysis for MasterCard (Fortune 500)
- Developed Churn Model in Banking with 89% Accuracy and increased annual revenue by 12%
- Developed Churn Model for Telecom with 92% Accuracy
- MA Delhi School of Economics (Top Tier University)
Amit Yadav DirecTech Labs


Sr. Data Architect

- 16+ years of in-depth technical exposure to database technologies
- Data Architect for many large enterprise solutions
- Delivery and Account Manager for several years using Agile practices
- Founder of a consulting firm
Ajay Singh DirecTech Labs

Ajay Singh

Principal Architect

Hands on Microsoft Certified Cloud Architect with more than 17 years of experience. Solid and progressive experience in Architecture, IT consulting, leading large Application development and Integration initiatives.


Customer Experience - Data Analyst

- Built churn models to identify high-risk customers
- Analysed millions of records to find behavior patterns for active customers
- University of Canterbury & Manchester Business School alumnus (Tier-1 universities)
- Passionate about analytics and data-driven decision making


Marketing Associate

- Led marketing efforts for the luxury kitchen industry from a National perspective to help drive revenue
- Directed the integrated national marketing and communications plan aligned with previous startup's strategy
- Built and administered technical training programs for 100+ associates, supervisors and managers, yielding over 150 hours of in-depth lectures and seminars for at Honda Motor (Fortune 500)
Ankit Kumar DirecTech Labs


Database Developer

- Extensive experience building and managing etc
- Developed Forecasting Management System for major hotel group
- Experienced in handling Client facing roles
- Graduated from BIT, Jharkhand (Top Tier University)
Ipshita Mukerjee DirecTech Labs


HR Manager

- 9+ Years experience in HR, Recruiting, Training, and Employee Engagement
- Special focus on employee strategy, nurturing talent, creating a culture where employees grow, have fun & love their workplace.
- Master’s in Business Administration from University of California, Berkeley
- Masters in Indian Human Rights from IIHR Affiliated to United Nations Organizations.
Sachin Malik DirecTech Labs


Office Supervisor

- Bachelors in Computer Application (in progress)
- Previously worked at Honda as an assistant supervisor
- One of the top cricket players