DirecTech Labs

is an AI and behavioral science company that helps direct selling companies create hyper-personalized communications and experiences for their reps and customers.

Our mission

is more around enabling financial opportunity for everyday people around the world.

We use

data, AI and behavioral science to understand distributors, customers and the model itself with exquisite depth. We lever these insights into a process of constant experimentation designed to influence and affect the behavior of reps and customers around the world. We develop advanced, AI-based, direct selling retention solutions that reduce distributor churn and increase sales.

Meet the team



Industry change-maker trusted by top executives around the world

- Previous startup team sold to Ebay/Stubhub
- Pioneered first mobile CRM in direct sales
- ~$18M booked in 15 months/1M+ paying users
- Built #1 mobile brand in direct selling
- Industry Speaker, Influencer and Podcast host



Seasoned tech leader and architect with a track record of disruption across industries

- Built real-time predictive platform/ $700 MM+ ROI
- Carnegie Mellon University Alumni (BS & MS)
- C-Level Tech Executive at Las Vegas Sands (Fortune 500)
- 3rd Startup as CTO
- Expertise in CRM, Data Analytics, Omni Channel Communications


VP of Development

- Cofounder and COO of Development Services Firm
- 20 Years IT experience
- Program Manager and Software Architect at Las Vegas Sands (Fortune 500)

Michael Lanni

VP of Sales

Process and metrics driven sales leader focusing on direct and channel sales efforts, strategic partnerships, and business development strategies. Proven history of top sales performance in individual contributor and leadership roles.

- 14 years experience in tech sales roles spanning large and startup company settings including Yelp, Sysco, Enplug, and most recently Vertafore.
- Expertise and trainer in Vista Value Selling System, driving revenue objectives, and building winning sales teams and leaders.
- Head of Sales at top Los Angeles Startup Enplug.
- Top rep at Yelp, leading efforts internally and externally to open sales efforts in new cities, the creation of the New York City office, and driving more than $20 million in revenue.


Sr. Data Architect

- 16+ years of in-depth technical exposure to database technologies
- Data Architect for many large enterprise solutions
- Delivery and Account Manager for several years using Agile practices
- Founder of a consulting firm

Will Ackerman

VP of Product

A metrics driven, operations and digital/integrated product, marketing & strategy executive with a background delivering successful digital programs within both large corporate and start-up environments.

- 15+ years building record breaking digital programs and products across web, mobile and integrated platforms across multiple industries (entertainment, healthcare, fitness & wellness, automotive, fashion and beauty)
- Digital product philosophy built around an ethos of 5Cs: Content, Communication, Convenience, Consistency and Customer Care
- Self and work has been profiled in case studies and national publications including Marketing Sherpa, Business Week, The Wall St. Journal and Response Magazine


Executive Assistant-Office Manager

- 8+ years experience in administrative business services and event planning, 5+ years experience in startups in Silicon Valley and Silicon Beach
- Proven track record supporting small tech startups through periods of rapid growth
- Warrior for creating and maintaining an intentional company culture, creating a working environment that draws top talent and boosts retention
- Simultaneously supported the LA office department manager and top earning partner for the largest people services firm in the world

Travis Stock

VP of Customer Experience

Strategic advisor in the world of customer experience who is passionate about building customer-centric ecosystems that cultivate meaningful experiences and drive growth.

- 17+ years of building and managing programs with an emphasis on “customer first” strategy
- Built, managed, and consulted with both small and large global companies relating to Customer Experience, Voice of Customer and Employee Engagement across multiple channels (retail, B2B, hospitality, financial services and automotive industry)
- Entrepreneur by spirit, started multiple companies in tech related companies
- Mechanical engineer by degree


Sr. Data Scientist

- Developed Behavioral Segmentation and Profitability Analysis for MasterCard (Fortune 500)
- Developed Churn Model in Banking with 89% Accuracy and increased annual revenue by 12%
- Developed Churn Model for Telecom with 92% Accuracy
- MA Delhi School of Economics (Top Tier University)

Ajay Singh

Principal Architect

Hands on Microsoft Certified Cloud Architect with more than 17 years of experience. Solid and progressive experience in Architecture, IT consulting, leading large Application development and Integration initiatives.


Customer Experience - Data Analyst

- Built churn models to identify high-risk customers
- Analysed millions of records to find behavior patterns for active customers
- University of Canterbury & Manchester Business School alumnus (Tier-1 universities)
- Passionate about analytics and data-driven decision making


Sr. Database Developer

- 7.5 years of Experience in Database Development.
- Expertise in SQL Development.
- Expertise in SQL Server Database Administration.
- Having Good Exposure to the SQL BI (SSRS & SSIS).


HR Manager

- Started career in 2011 as Corporate Generalist HR for a leading Logistics company with the headcount of 1500+ employees
- Have worked in all the domains of HR - recruitment, performance management, induction, payroll processing, compliances and employee
- Post graduate in MBA- HR from ICFAI Gurgaon
- Qualified Physiotherapist


Senior Manager – CX Analytics

- 10 years of cross-industry experience in Data Analysis, Strategic Planning, Client Relations, Business Development, Marketing and Sales.
- She has experience working for Fortune 500 companies as well as startups.
- She was previously with Deloitte's Data Science and Survey Advisory team, working closely with clients, researchers, and industry centers to produce thought leadership by analyzing data,creating visualizations and providing data driven insights..
- She has completed her PGDM (MBA equivalent) from Indian Institute of Management, Kozhikode and earned her bachelor’s degree in Mechanical and Automation Engineering from IndraprasthaUniversity, Delhi.


Office Supervisor

- Bachelors in Computer Application (in progress)
- Previously worked at Honda as an assistant supervisor
- One of the top cricket players