We believe

in direct to consumer selling and the opportunities it offers to millions around the world.  We exist to help our customers make their opportunities more accessible, engaging and lucrative for more people, more often.

We are

a team of direct selling pros, Fortune 500 technologists, retention and data experts and behavioral scientists who believe direct to consumer selling should be a model that rivals the best of retail and e-commerce.

We use

data, AI and behavioral science to understand distributors, customers and the model itself with exquisite depth. We lever these insights into a process of constant experimentation designed to influence and affect the behavior of reps and customers around the world.

Meet the team



Industry change-maker trusted by top executives around the world

- Previous startup team sold to Ebay/Stubhub
- Pioneered first mobile CRM in direct sales
- ~$18M booked in 15 months/1M+ paying users
- Built #1 mobile brand in direct selling
- Industry Speaker, Influencer and Podcast host



Seasoned tech leader and architect with a track record of disruption across industries

- Built real-time predictive platform/ $700 MM+ ROI
- Carnegie Mellon University Alumni (BS & MS)
- C-Level Tech Executive at Las Vegas Sands (Fortune 500)
- 3rd Startup as CTO
- Expertise in CRM, Data Analytics, Omni Channel Communications


Head of Customer Experience

- 20 years of IT Experience
- Executive at Two Fortune 500 Companies and IT Supplier Fortune 500 Companies
- Executive Director of Business Development previous start-up
- Director of Enterprise Strategy, Gaming and Marketing solutions at Las Vegas Sands (Fortune 500)
- Led the I.T. Implementation of 40 Mega Resort Casino and Hotel properties across North America and Asia
- Extensive international experience


VP Development

- Cofounder and COO of Development Services Firm
- 20 Years IT experience
- Program Manager and Software Architect at Las Vegas Sands (Fortune 500)


Sr. Data Scientist

- Developed Behavioral Segmentation and Profitability Analysis for MasterCard (Fortune 500)
- Developed Churn Model in Banking with 89% Accuracy and increased annual revenue by 12%
- Developed Churn Model for Telecom with 92% Accuracy
- MA Delhi School of Economics (Top Tier University)


Sr. Data Architect

- 16+ years of in-depth technical exposure to database technologies
- Data Architect for many large enterprise solutions
- Delivery and Account Manager for several years using Agile practices
- Founder of a consulting firm


Database Developer

- Extensive experience building and managing etc
- Developed Forecasting Management System for major hotel group
- Experienced in handling Client facing roles
- Graduated from BIT, Jharkhand (Top Tier University)


Marketing Associate

- Led marketing efforts for the luxury kitchen industry from a National perspective to help drive revenue
- Directed the integrated national marketing and communications plan aligned with previous startup's strategy
- Built and administered technical training programs for 100+ associates, supervisors and managers, yielding over 150 hours of in-depth lectures and seminars for at Honda Motor (Fortune 500)

Kate Donovan

VP of Sales

- 30 years of experience in the Direct Selling industry
- Built 3 national sales organizations
- VP of Sales for 2 multi-million dollar direct selling companies
- Industry Consultant specializing in Sales & Marketing Programs and Field Leadership
- Practice principal for the leading provider of mobility in the direct selling space


Sr. Azure Solutions Architect

Hands on Microsoft Certified Azure and .Net Senior Architect with around 17 years of experience. Solid and progressive experience in Architecture, IT consulting, leading large Application development and Integration initiatives.