Need a New Way to Communicate in Direct Selling? Try This Old Tool

Need a New Way to Communicate in Direct Selling? Try This Old Tool When you really need large groups of customers and distributors in your direct selling company to know something as quickly as possible, what means of communication do you use? It used to be that you

Why Better Direct Sales Recruiting Starts with Better Data

  Why Better Direct Sales Recruiting Starts with Better Data If you’re involved with direct sales recruiting, you probably think your company has tried every angle. You’ve encouraged your sales reps to focus on your outstanding products. You’ve reminded them to communicate the size of the opportunity. And

When People Change: Understanding Behavior in Your Direct Selling Business

When People Change: Understanding Behavior in Your Direct Selling Business Most people don’t like to be labeled. But if your direct selling company is labeling its sales reps and customers, that can actually be a good thing. Just make sure you’re doing it the right way, and for

Want to Increase Retention? Personalize Your Messages to Sales Reps and Customers

Want to Increase Retention? Personalize Your Messages to Sales Reps and Customers In my last article, I discussed how important it is for direct selling companies to segment their distributor and customer bases. It’s the only realistic way to get to know the hundreds or thousands of people

What Part-Time Uber Drivers Can Teach Direct Selling Companies About Churn Prevention

What Part-Time Uber Drivers Can Teach Direct Selling Companies About Churn Prevention Ever met someone who drives for Uber? Sure you have. Everybody seems to be doing it nowadays. OK, but have you ever met someone who drives for Uber 40 hours per week? Someone who considers it

Multi-Level Marketing Tips: What can “a little more” do for you?

What can “a little more” do for you? We’re all told to think big, right? In most cases, that’s a good thing. But when it comes to retention, promotions, and loyalty programs in multi-level marketing, that thinking doesn’t always work. Let me explain. In past issues, we’ve told you

Lifecycle Optimization Is Churn Prevention for Direct Selling Companies

 Lifecycle Optimization Is Churn Prevention for Direct Selling Companies We’ve written before about the concept of using value to date (VTD) to measure the contributions of your sales reps. VTD is a really simple metric—but an essential one throughout your churn prevention efforts. Why? Because it tells

Calculating Every Direct Selling Sales Rep’s Worth with Value to Date

Calculating Every Direct Selling Sales Rep’s Worth with Value to Date Who are your most valuable sales reps? You might instinctively say it’s the ones in your highest tier. Or the ones who increased their sales the most in 2018. You might also make an argument for the

Can Your Direct Selling Firm Survive Our Strong Economy?

Can Your Direct Selling Firm Survive Our Strong Economy? As of this writing, the U.S. labor market is surging. Isn’t this just the worst? Most people would read this opening and wrinkle their brows in confusion. But as a direct selling professional, you probably know what I’m talking

You’re Moving Products—But Is Anyone Actually Using Them? Here’s How to Know for Sure.

You’re Moving Products—But Is Anyone Actually Using Them? Here’s How to Know for Sure In our last article, I floated the idea that when the Federal Trade Commission (FTC) speaks its mind about direct selling, rather than cringing in anticipation of some horrid outcome-—we might listen a bit more

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