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Industry Leaders’ Perspectives: How can the Direct Selling Industry emerge from the Current Crisis with a Better Reputation?
Industry Leaders’ Perspectives:
How can the Direct Selling Industry emerge from the Current Crisis with a Better Reputation?

Michel Bayan, CEO of DirecTech Labs, spoke with three highly respected direct sales executives to find out what they're doing to turn the Direct Selling industries' reputation around. 

Video on Industry Leaders’ Perspectives: How are you Approaching the current Opportunities and Threats?
Industry Leaders’ Perspectives:
How are you Approaching the current Opportunities and Threats?

Michel Bayan, CEO of DirecTech Labs, spoke with three top direct sales leaders to get their perspectives on how they are approaching the current opportunities that have emerged in their businesses.

The Competitive Edge – Creating Highly Personalized Experiences
The Competitive Edge – Creating Highly Personalized Experiences

  The Competitive Edge: Creating Highly Personalized Experiences Three main market forces — e-commerce, direct to consumer channels, and the gig economy — are creating pressure on the direct selling channel. They cause a lot of people in our channel to rethink how we do direct selling and

Lifecycle Optimization Is Churn Prevention for Direct Selling Companies
Lifecycle Optimization Is Churn Prevention for Direct Selling Companies

Lifecycle Optimization Is Churn Prevention for Direct Selling Companies We’ve written before about the concept of using value to date (VTD) to measure the contributions of your sales reps. VTD is a really simple metric—but an essential one throughout your churn prevention efforts. Why? Because it tells you

Calculating Every Direct Selling Sales Rep’s Worth with Value to Date
Calculating Every Direct Selling Sales Rep’s Worth with Value to Date

https://youtu.be/sWkbsCRbXIE Calculating Every Direct Selling Sales Rep’s Worth with Value to Date Who are your most valuable sales reps? You might instinctively say it’s the ones in your highest tier. Or the ones who increased their sales the most in 2018. You might also make an argument for

You’re Doing Pattern Recognition Without Even Knowing It

If you’re a true veteran of the direct selling industry, you’ve spent countless hours out there in the field. You’ve met the many different kinds of people who get involved in direct sales. Some of them have performed exactly how you expected them to.

Why Don’t Direct Selling Companies’ Retention Efforts Work?

If increasing retention is one of the top activities to drive growth, why don’t direct selling companies’ retention efforts work? Increasing sales, recruiting, and retention are leading factors that drive growth for most direct selling companies.

Why is Attrition in Direct Selling So High?

Attrition in direct selling is SO high. In fact, many recognize that attrition (or churn) is the Achilles heel of the direct selling industry. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens.

Big Data

The DSEF and Big Data At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives. What is Big Data: Extremely large data sets that may be analyzed computationally to reveal patterns,

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