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How to Drastically Increase Distributor Retention Through Experimentation
Some of Your Distributors are Part of the Gig Economy. How to Communicate with Them.
Some of Your Distributors are Part of the Gig Economy. How to Communicate with Them.

  In our last article, we described a common miscommunication between direct selling businesses and their target audience of distributors. Companies keep trying to appeal to distributors by offering the possibility of massive monthly earnings. But most distributors aren’t considering direct sales as a means of getting rich—they’re

What Distributors Really Want—and How to Deliver
What Distributors Really Want—and How to Deliver

  It has been this way since jobs were a thing: You do a day’s work, you get a day’s pay. This is how most people live. They grind out a living by trading a chunk of their time for a chunk of someone else’s money. They may

Who’s About to Quit—and What Will It Cost You?
Who’s About to Quit—and What Will It Cost You?

Ever had a really good distributor quit out of the blue? It happens to every direct selling firm at one time or another. It’s frustrating because of the impact to your bottom line.

Your Star Distributor Is About to Quit. What Should You Do Next?
Ryan Napierski  (Nu Skin) Megatrends disrupting Direct Selling Industry
Ryan Napierski (Nu Skin) Megatrends Disrupting Direct Selling Industry

With 20 years’ experience, Ryan Napierski is a veteran of the direct selling industry. Since joining Nu Skin in 1995, Ryan has held multiple positions of influence including, most recently, president of global sales and operations.

Think Another Loyalty Program Will Curb Turnover? Think Harder
Think Another Loyalty Program Will Curb Turnover? Think Harder

Think Another Loyalty Program Will Curb Turnover? Think Harder  Are you looking for reliable ways to reduce turnover among distributors in your direct selling business? Maybe you’ve considered implementing a loyalty program—or enhancing an existing one. The typical loyalty program operates according to some simple, clear principles: Your

How Recognition Can Help You Increase Retention in Direct Selling Companies
How Recognition Can Help You Increase Retention in Direct Selling Companies

When was the last time you received recognition for your outstanding work? I’m not talking about getting a paycheck, a commission, or even a monthly or quarterly bonus. 

How to Address the Root Causes of Attrition in the Direct Selling Industry
Has the Direct Selling Industry Become Complacent About Attrition?

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