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How to Address the Root Causes of Attrition in the Direct Selling Industry
Has the Direct Selling Industry Become Complacent About Attrition?
Why Don’t Direct Selling Companies’ Retention Efforts Work?

If increasing retention is one of the top activities to drive growth, why don’t direct selling companies’ retention efforts work? Increasing sales, recruiting, and retention are leading factors that drive growth for most direct selling companies.

Why is Attrition in Direct Selling So High?

Attrition in direct selling is SO high. In fact, many recognize that attrition (or churn) is the Achilles heel of the direct selling industry. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens.

Podcast Interview with Mona Ameli The President of OPTAVIA
Podcast Interview with Mona Ameli The President of OPTAVIA

Mona Ameli, President of OPTAVIA and the direct selling arm of Medifast is a highly progressive executive. In this episode of our podcast, Mona covered these topics: The ideas behind the brand transformation using multi-channel sales to their benefit running the business and creating culture.

Will Artificial Intelligence Replace Human Intelligence, not Simply Mimic Our Processes?

The single most disruptive influence on business, as well as society, will be artificial intelligence (A.I.), which includes technology such as machine learning and cognitive computing to name just two. In other words, there is more than one type of A.I. and each represents a new way of

Big Data

The DSEF and Big Data At the Direct Selling Association’s 2016 Annual Meeting, a panel of leading experts on the Big Data Revolution shared their insights with more than 1000 of Direct Selling industry executives. What is Big Data: Extremely large data sets that may be analyzed computationally to reveal patterns,

Jennifer Byrne (Quesnay) Driving Innovation through large companies

Jennifer Byrne has been both a large company exec and in the trenches with startups.  She is the co-founder of Quesnay, an organization that works with large companies to drive innovation through partnering with startups. In the podcast we cover: How working with startups can get help your

Distributor Churn in Direct Selling: Great Challenge, Incredible Opportunity

The power of Direct Selling is palpable. We’ve tapped into something every marketer on earth wants a piece of: Word of Mouth. When a company taps into that, they can rocket to the Inc 500 faster than your reps to the swag table at a convention.

Innovation is everywhere. Well, almost…

With over 1000 incubators in US alone and many times more startups, innovation (driven by technology) is everywhere and touching just about every industry. Well perhaps with one exception.

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