The True Cost of Attrition

What

ATTRITION

Is really costing you

Attrition in direct selling,  or attrition rate, is a critical metric used to calculate the percentage of customers who cancel or decide not to re-engage with the business during a given period.

Losing customers and distributors is the most expensive drag on a direct selling company’s growth, reputation, and ability to thrive long-term.

LOSING 1 COSTS YOU MANY.

When you lose one distributor you are also losing most of those within their network and their future recruits.

In an existing field of 80,000 distributors the average company will lose 20,000 distributors per a month and recruit 25,000 per a month. Thats only a 5,000 distributor increase.


What a drag!

Recruits to make up for those lost

80%

Actual Distributor increase

20%

Actual Distributor increase

20%

The true Value Of Retention in direct selling

New retention revenue

compounds over time

Assumptions

  • 1000 distributors saved per month
  • 10% of saved distributors recruit 1 per month
  • 30% of retained distributors churn per month
  • Avg order $150

How distro Works

Distro

is your artificial Intelligent Retention Engine

 
 
 
 
 
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