Not your typical CIO, Gareth has championed and delivered new technologies that automate and drive new revenue and retention. He'll share his experiences with loyalty programs, and retention automation that has extended the lifespan of nearly 100K reps and customers with minimal corporate effort.
We get a glimpse into how behavioral insights have become an important part of how the Usana drives sales and retention, as well as Kevins's personality driven approach to better communicate with his company's corporate and field leaders.
High retention doesn’t have to be some elusive holy grail. By focusing on the direct selling representative or customer journey, you improve their experience, keep them longer, and boost their lifetime value to your company.
There’s a sales and recruiting boom happening currently in direct selling. Regardless of the diverse operating methods, products or services offered, several teams I’ve spoken to are experiencing this same boom.
Attrition in direct selling is SO high. In fact, many recognize that attrition (or churn) is the Achilles heel of the direct selling industry. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens.