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Kevin Guest on Leadership,  the Power of Data, What’s Working in Retention and More.
Kevin Guest on Leadership,
the Power of Data, What’s Working in Retention and More.

We get a glimpse into how behavioral insights have become an important part of how the Usana drives sales and retention, as well as Kevins's personality driven approach to better communicate with his company's corporate and field leaders. 

The Age of AI is upon us: How Modern Direct Selling Companies can Automate Revenue and Increase Retention
A Small Change in Retention Can Have A Profound Impact. Here’s why…

High retention doesn’t have to be some elusive holy grail. By focusing on the direct selling representative or customer journey, you improve their experience, keep them longer, and boost their lifetime value to your company.

Industry Leaders’ Perspectives: How is Direct Selling adapting right now and where will it go over the next 2 years?
Industry Leaders’ Perspectives:
How is Direct Selling adapting right now and where will it go over the next 2 years?

In the latest video with Darren Jensen (CEO | LifeVantage) we tried to find out his perspective on how the Direct Selling industry is adapting right now, and where it will go over the next 2 years.

The Age of AI is upon us: How Modern Direct Selling Companies can Automate Revenue and Increase Retention
How to Prevent the Bust after this Direct Selling Boom

There’s a sales and recruiting boom happening currently in direct selling. Regardless of the diverse operating methods, products or services offered, several teams I’ve spoken to are experiencing this same boom.

Industry Leaders’ Perspectives: How can we Increase the Quality of Experience for Direct Selling Distributors?
Industry Leaders’ Perspectives:
How can we Increase the Quality of Experience for Direct Selling Distributors?

In our interview with Darren Jensen, CEO of LifeVantage, we talk about how the Quality of Experience is one of the most important things for Direct Selling businesses to focus on right now.

Industry Leaders’ Perspectives: How can the Direct Selling Industry emerge from the Current Crisis with a Better Reputation?
Industry Leaders’ Perspectives:
How can the Direct Selling Industry emerge from the Current Crisis with a Better Reputation?

Michel Bayan, CEO of DirecTech Labs, spoke with three highly respected direct sales executives to find out what they're doing to turn the Direct Selling industries' reputation around. 

Industry Leaders’ Perspectives:
How are you Approaching the current Opportunities and Threats?

Michel Bayan, CEO of DirecTech Labs, spoke with three top direct sales leaders to get their perspectives on how they are approaching the current opportunities that have emerged in their businesses.

The Competitive Edge – Creating Highly Personalized Experiences
The Competitive Edge – Creating Highly Personalized Experiences

  The Competitive Edge: Creating Highly Personalized Experiences Three main market forces — e-commerce, direct to consumer channels, and the gig economy — are creating pressure on the direct selling channel. They cause a lot of people in our channel to rethink how we do direct selling and

Has the Direct Selling Industry Become Complacent About Attrition?
Why is Attrition in Direct Selling So High?

Attrition in direct selling is SO high. In fact, many recognize that attrition (or churn) is the Achilles heel of the direct selling industry. The relentless current every company fights and so many companies finally succumb to. Despite this few stop to consider the reasons why it happens.

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