To increase sponsor engagement and sales, direct selling companies often turn to one-size-fits-all compensation plans, incentive programs, and discount offers.
These programs (think: gifts, free cars, or vacations) are great for top leaders, but for most, they’re out of reach. As a result, they stop listening, lose motivation and engagement, and retire – to only take advantage of low margin offers… on occasion.
Worst of all, most engagement tactics become less effective over time, causing margins to drop even further.